Get found when customers
ask AI for help.

AI systems like ChatGPT and Perplexity pull from multiple sources: your website content, third-party reviews, directory listings, social mentions, and structured data. They prioritise content that is clearly written, factually accurate, well-structured, and comes from authoritative sources. Websites with clear service descriptions, structured data markup, an llms.txt file, and consistent information across the web are more likely to be cited. We optimise all of these signals.

They overlap significantly but aren't identical. Traditional SEO focuses on ranking in Google's list of blue links. AI search optimisation focuses on being cited in AI-generated answers — which are increasingly replacing those blue links for many queries. The key difference is that AI systems value clear, factual, structured content even more than traditional search. We handle both together, so your site ranks in Google and gets recommended by AI tools.

llms.txt is a plain-text file (similar to robots.txt) that sits at the root of your website and provides AI systems with a structured summary of who you are, what you do, and where to find key information. It helps AI tools understand your business quickly without crawling your entire site. It's a relatively new standard but adoption is growing fast. We create and maintain your llms.txt as part of our AI search optimisation service.

You can test this manually by asking ChatGPT, Perplexity, or Google AI Overview questions that your potential customers might ask — like 'best web designer in the UK' or 'who builds websites for tradespeople?'. If your business doesn't appear, that's exactly what our audit identifies. We test systematically across multiple AI platforms and query types to build a clear picture of your current AI visibility and where the gaps are.

AI search optimisation results can appear faster than traditional SEO in some cases because AI systems recrawl and update their knowledge bases frequently. Initial improvements — like being cited in Perplexity or appearing in Google AI Overview — can show within 4 to 8 weeks. Building consistent, broad AI visibility across multiple platforms and query types typically takes 3 to 6 months of ongoing optimisation.

Yes. Traditional Google search still accounts for the majority of web traffic, and AI tools themselves often use Google search results as a source for their answers. The two strategies reinforce each other — a site that ranks well on Google is more likely to be cited by AI tools, and structured content optimised for AI also improves your traditional SEO. We recommend doing both together for the strongest results.